Your customers still order by email and your people re-type them
Count the people in your office whose job is re-typing orders your customers already wrote. That’s the budget for the portal, found, and the error rate goes with it.
We build B2B ordering portals and marketplaces with real B2B logic (tiered pricing, credit limits, per-customer catalogs, ERP integration) and show you a clickable prototype within 1 to 3 weeks of the first call.
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Our real "price": the prototype comes free with your project.
The build is a fixed quote, set after you've seen it. If we don't scope it right, it's on us.
Count the people in your office whose job is re-typing orders your customers already wrote. That’s the budget for the portal, found, and the error rate goes with it.
Tiered pricing, credit limits, per-customer catalogs, ERP sync: that’s the foundation of B2B commerce, not add-ons to a shop template. If a vendor says “like a webshop, but for companies”, walk away.
Every niche ends up with one platform its customers order through. Whoever builds it first sets the terms for everyone else. We help you be the one who owns it, not the one who has to join it.
The prototype is your internal pitch deck: a working, clickable portal your partner can try, not a slide about one. Most partner meetings end differently after that.
Who this is NOT for:
Classic B2C e-shops (that’s not what we do), companies under ~€1M annual revenue, and anyone choosing a vendor on the lowest bid. We build B2B commerce infrastructure for companies playing to own their niche.
Everything between “orders come in by email” and “our niche runs on our platform”, all from one partner.
01 / DE-RISK
Tell us how your customers order today. Within 1 to 3 weeks you’re clicking through the portal version (catalogs, pricing, order flow) before you’ve signed anything long-term.
Show your co-owner, don’t tell them.
02 / SUBSTANCE
Order-processing unit economics, adoption strategy, pricing architecture: analysed before the build, so the platform succeeds commercially, not just technically. We ask what your customers need to actually switch.
A portal nobody logs into is just an invoice.
03 / COVERAGE
Tiered pricing, credit limits, per-customer catalogs and ERP integration designed in the specification. Plus design, legal via our partner law firm and rollout: one accountable partner.
ERP in the spec, not in phase two.
Why we can move this fast (and keep it affordable):
We run our own delivery on the latest AI models and automation: research, analysis, prototyping and engineering, accelerated end to end. That means faster builds and lower cost for you. And the same AI and automation expertise gets built into your product, optimizing your processes and operating costs from day one.
Eight parameters that decide whether your build ships right the first time.
Proof before you commit
✗Template demo and a slide deck
B2B commerce logic
✗Shop platform + “B2B plugin”, customized forever
ERP integration
✗“That’s phase two” (it never comes cheap)
Platform experience
✗Biggest reference: a national e-shop
Team continuity
✗Seniors pitch, juniors deliver
Who you talk to
✗Account manager between you and the team
Beyond the code
✗Launch, invoice, goodbye
Price (honestly)
€Local rates 2–3× higher, or cheap-template risk
Proof before you commit
✓Working clickable prototype in 1 to 3 weeks
B2B commerce logic
✓Tiered pricing, credit limits, per-customer catalogs as the foundation
ERP integration
✓Designed in the specification, before the prototype
Platform experience
✓Multi-brand booking & commerce platforms delivered
Team continuity
✓Senior cross-functional team held on the account
Who you talk to
✓Both owners on every deal + dedicated PM
Beyond the code
✓Adoption strategy, legal and rollout, A to Z
Price (honestly)
€Senior CEE talent below Western rates
The short version:
A B2B plugin on a shop platform looks cheaper, until the customizations start and never stop. Infrastructure built around your trade terms costs more upfront and less every year after. The question isn’t “who’s cheapest”, it’s “whose platform will your niche actually run on”.
Not an account manager. Not a sales team. The two people who own the company, on every deal, from first call to launch, together with our project managers.
As featured in
Why software built by isolated programmers is pre-disposed to fail, and what "business context" delivery means.




A booking platform that pulls the offerings of dozens of cruise lines into a single search. Customers filter by destination, date and length in seconds instead of comparing offers of individual operators.
woyablue.com/
Live products you can click through today, not promises.



Tell us how your customers order today, in five sentences. We’ll come back with hard questions, an honest adoption assessment and a clickable prototype of your portal within 1 to 3 weeks. NDA on request. No booking calendars. We reply personally and find the time together.
No catch, just one condition. To start the prototype, you pay a deposit, which we agree on after our first qualification meeting. If you move forward with the full build, we credit 100% of that deposit toward your project, so the prototype costs you nothing extra. If you decide not to continue, the deposit covers the work on the prototype, and the prototype is yours to keep.
A B2C-style shop and B2B commerce are different animals. If your customers need their own pricing, credit terms and catalogs, and your team still re-types orders into the ERP, the shop isn’t doing the job. We analyse what’s worth keeping before we touch anything.
Integration is mapped in the specification phase, before the prototype and before the quote. If there’s a blocker, you’ll know it in week one, not month six.
That’s the question we design for. Adoption strategy (what your customers need to actually switch) is part of the analysis, not an afterthought. A portal nobody logs into is a failure we don’t ship.
Mid-size and large engagements, typically from the tens of thousands of euros, scoped fixed after the prototype. A shop-plugin setup is cheaper upfront and more expensive every year after.
Central European engineers are among the most sought-after in the world. That’s who builds your platform, at rates below Western markets. EU contracts, English-speaking owners on every call, multi-brand platform references.
You do. Full handover of code, documentation and IP is contractual. The platform is your asset and your moat, not a rented storefront.
That’s exactly how we architect it: phase one is your customer portal, and the architecture is ready for multi-vendor. Sell phase one, build for the ambition.
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